Achmea was in desperate need for some developers. Problem was, developers didn't want to work for that 'boring' insurance company. Little did they know, Achmea had gone through a true transformation. To show Achmea was no longer the boring corporate, we created stories that showed otherwise. To advertise that content, we made a commercial that made many people smile and created recognition and sympathy for the brand.

Role: Creative
Agency: Tweakers creative department

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