NRC Audio

The introduction campaign for NRC Audio, the first audio app op newspaper NRC. The campaign illustrated that NRC Audio is your guide in discovering new podcasts and the only app you need to listen to the world more closely.

Role: Creative & Copywriter
Agency: Wayne Parker Kent


NRC Audio, the podcast app of news publisher NRC, brings the biggest news stories of the moment close at hand. Or at ear actually. To show that, we plugged headphones into objects that everybody recognised as symbols for important news events. Combined with the line 'Start to listen, hear the world', we claimed a position as the go-to podcast app for people interested in the world around them.


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