Eristoff Pink It Up!

To make Eristoff Pink It Up! the hottest drink for party people on the go, we've transformed a deserted subway station into a club for one night. 

Role: Creative Director
Agency: Wayne Parker Kent


A brand activation that offered a unique experience for expressive youngsters. Demonstrating that Pink It Up! is the hottest drink to get your party started. Establishing Eristoff once more as a authentic part of urban youth culture.


The first wave of the campaign was followed by a social challenge. In this challenge, people transformed their own party using the power of pink. The winner got an exclusive DJ-set of emerging artist KLAPS at their own party at home.

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