TikTok X Museumnacht

A social content campaign to make Gen Z fall in love with art. We've created content about the most mesmerizing artworks using next-gen storytelling. The campaign involved a brand activation, social content and a social challenge.

Role: Creative Director
Agency: Wayne Parker Kent


We partnered with four of the biggest museums of the Netherlands. Well known art lovers told the stories 'behind the canvas'. In only 60 seconds people gained new insights about artworks like 'Het Melkmeisje' en 'De Bedreigde Zwaan'.

The campaign ended with a social challenge that motivated people
to recreate their favorite artworks. Nellie Benner leaded the way.

Contact &

Email: gerbenvanderrijt@gmail.com
Socials: LinkedIn´╗┐, Instagram´╗┐